Pliny main goal is to takeover the opaque diamond supply chain and make it transparent, convenient and ethical for jewellers.
Built during 2021 the pandemic lockdown, our growth and sales had to be 100% digital — and we went hard on it. As digital designer I’ve designed and developed Pliny’s website that would also serve as e-commerce platform, created artwork and videos for social media and email campaigns to support growth and sales teams.
Pliny business model was quickly validated as it grew into a successful business in a couple of months. Currently it’s merged into its main brand [.styled-link]Dimexon[.styled-link].
Web Design, Development