Pliny main goal is to takeover the opaque diamond supply chain and make it transparent, convenient and ethical for jewellers.

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Built during 2021 the pandemic lockdown, our growth and sales had to be 100% digital — and we went hard on it. As digital designer I’ve designed and developed Pliny’s website that would also serve as e-commerce platform, created artwork and videos for social media and email campaigns to support growth and sales teams.

Pliny business model was quickly validated as it grew into a successful business in a couple of months. Currently it’s merged into its main brand [.styled-link]Dimexon[.styled-link].

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